How to increase Google Adsense PPC CTR (Click Through Rate)

in Blogging Domain Names Entrepreneurship by Francis Simisim — December 6, 2009 at 12:00 PM | 10 comments

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I’ve been continuously experimenting and playing around with my Google Adsense PPC ads, trying to find ways to increase my CTR and earnings in general. What was really interesting was that although it looks pretty straight forward and simple, it isn’t there are a lot of techniques that you could use to further increase your earnings with Google Adsense…

… I was earning very decent revenues just a few weeks back and then I suddenly saw a drop in earnings and continued for the next few days. So I had to act on it and tried to find other ways of increasing my revenues with Google Adsense. Here’s what I did:

– Tips on how to increase Google Adsense CTR –

Link ads

On some of my websites, I only used Text and image ad units which looked great but doesn’t really encourage much clicks. What I did was I tried using Link Ads and blended it in as part of Navigation. You could either put it on the bottom of the header (as if it was your website’s navigation bar) or as your own links on your website’s sidebar (commonly used in blogs and certain websites). 

Which the result was a high CTR of 2.94% – 3%, it has given me a little boost in my earnings.

Image Ads only

Whenever we use Google Adsense, what we always love doing is to use the Text and Image Ads rather than text OR image ads only. People have already learned about the Text ads and could sometimes make our websites with too much text and could really distract people from the actual content of your website. Using “image ads only”, allows your website to look more professional, attracting visitors eyes to click on it and, at the same time, gets people to focus on the content if they want to. This is what CTR is all about, getting users to feel compelled to click and attracted on the ads that they want or interested in. I’ve seen this technique being used by huge websites such as TechCrunch, where it looks more like a direct advertiser than a PPC ad.

Search Box

This is probably something that not a lot of people do, Google Adsense actually allows you to add those search boxes in your website. What’s great about it is that it indexes only your website’s content ‘BUT’ it also shows external (sponsored) links which can earn you money when people click on it. It’s not much but the best part of it is that it’s not included in the 3 Ad units limitation of Google Adsense. It’s doesn’t earn as much as the ads but it certainly does a great job CTR.

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