Why Minisites or Owning Many Websites are bound to fail
I’ve been doing a lot of reflecting lately and one thing that I found success in was when I started making minisites and thought of expanding into many different websites which I felt was lucrative. But, as I look back, I should’ve seen the bigger picture, that it’s really bound to go down the waste and here’s the reasons why minisites or owning many websites are bound to fail:
The number one reason for me is SEO (Search Engine Optimization). We always believe that whatever we do will become successful (otherwise we wouldn’t have done it), and we feel that we’ll have everyone’s support somewhere along the way. But it doesn’t work that way, you have one unique website, tomorrow, you’ll probably have hundreds or millions of clones (Friendster vs. Facebook etc.). Today, you could be the top of the search results for a certain topic and tomorrow, you could be at the bottom. I had success with my minisites and some of my websites for quite some time but, along the way, competitors worked harder (they got more backlinks, they got more articles, they became better). My websites were pushed back and I saw it all go to the 3rd page when I stopped working on SEO for less than a month. These days, everyone knows SEO, there are books and so many resources that is all about it. You slack off one bit, your competitor overtakes you by a good number of positions. That’s how stiff competitions are especially now that people are looking at niches (less and less opportunities).
Focus on improvements
Once you were to get traffic and followers, the problem is when you have plenty of minisites and websites, you’re time to improve and develop the sites are less (as your time is distributed amongst plenty sites). It’s really easy to copy a website, but to make it better than the rest is another question, you need time and deep focus to make it extremely better for users to appreciate. But, in my case, I remembered the difficulty I had was looking at what types of websites was going to be successful, it was difficult to say therefore what I did was to spread things around and see where I can be successful but didn’t work out that way. In the end, when my focus was there, I realized that I might be undervaluing what my skills can do and how much I should be able to earn, so I decided to move my focus elsewhere (offline businesses).
Traffic is everything
Traffic is really everything, you need to really focus on that. Study your Analytics very well as they are your best friend and your weapon to become better. But traffic doesn’t come cheap, it comes at a high cost of developing your website, making users happy with your website and investing in many SEO campaigns. Without traffic, your website is nothing; no advertisers would even look at your website.
Put your eggs in one bigger basket and keep adding more eggs until…
I know that the saying usually goes “do not put all your eggs in one basket”, but, in this case, I would say otherwise. By putting more eggs in one bigger basket, you get to focus on just one basket and monitor your eggs better. Same goes for websites, focus and build in it, just look at Amazon, Facebook, Twitter etc., they focused on one website and made it successful. If you feel that you can handle more then you can add more websites, focus on one and make it successful before you move on to another.
Reflecting back is what I do right now to really understand and keep all my learnings in me right now. I’d like to apply what I learned to the businesses that I would do in the future. It would be nice to hear what you’re lessons are in doing online businesses.