Why Affiliate Marketing is better than PPC

November 23, 2009

affiliate marketing earning bigger than PPC pay per click Pay Per Click is probably the ads that you’d normally notice on websites, but not so much on Affiliate Marketing. Affiliate Marketing is pretty much about generating leads or leading the visitor to affiliate websites to sell a product or service, once they do any of the two, you get paid. So Why’s Affiliate marketing better than PPC?…

… Affiliate Marketing started a few years back. What it does is it uses cookies (tracker) which tracks who comes to their website and whoever’s visitor does any action the tracker / cookie’s owner gets paid. It is the simplicity of Affiliate marketing that attracts people, no special codes that you need, all you need is a simple link.

Here are reasons why Affiliate marketing is better than PPC

Blends in well

Affiliate Marketing can be made as Text Link Ads, link in images, Advertising banner etc.. There are just so many ways that Affiliate marketing can be placed in your website. It’s not really a hard sell type than advertising, for example it can be used to link in contents.

It’s all about links and can be masked

In Affiliate Marketing, the way they track is by giving you a special link to which you send traffic to. They usually give you links like http://WEBSITE.com/referid=?1234, which does all the tracking so there’s nothing on your end to do except drive traffic to that link. While people are starting to be more meticulous to links, there are affiliate link masking to make it more attractive to clicks. These are links like http://techfilipino.com/recommend/godaddy. (see more affiliate masking plugins here)

You know how much you’ll be earning

You get to choose which products or services that you’d want to promote and you’ll also know how much you’ll earn for each sale that you make. PPCs don’t normally tell you how much you’ll get for each click and is not transparent to how much is the revenue share between the PPC company and the publisher.

It comes down to your selling skills

Because you know what you’re selling, you can then use different selling and website design techniques to boost your sales. My point here is that you have control over how well can you perform and not relying on accidental clicks from PPC.

Affiliate Marketing can earn you more

For a PPC campaign, they say that a CTR or 2 – 4% is already great. So let’s say at 5000 visitors at 2.5% CTR yields 125 clicks and a click could give $0.52. So you’ll earn $65 with PPC. While an Affiliate marketing could yield $2 – $30 (or more) for each lead or sale, just by selling a few of that could already earn you more than PPC.

I’m not saying Affiliate marketing is easier and could guarantee higher earnings, my point is that Affiliate Marketing is another art in selling, you’ll need to learn new techniques and learn the art of selling. It’s also hard work but it pays higher than PPC, it’s really up to how much effort you’re going to put into it that will yield rewards.

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