What you need to know on How Businesses should market to Bloggers in the Philippines
I’ve noticed that in every country, there are different ways of how businesses market to bloggers. I’m both a Blogger and a Businessman, which puts me in a good position to understand how both can reach a middle ground when it comes to marketing to the Bloggers. Disclaimer: My views may not necessarily reflect all the bloggers’ or businesses’ views, but this is what businesses should know on how businesses should market to bloggers in the Philippines.
What you need to know about Bloggers in the Philippines:
Bloggers have Reputation and Credibility
Most of the bloggers blog with their name on the line, some maybe hiding under a nickname or blog-name but once you go to their about page or look at their pictures, you’ll know who they are. Bloggers put their reputation on the line, so they make their own rules and guidelines on how and what to blog about. Bloggers write on their experiences, whether good or bad.
Blogger’s Time is Scarce
Bloggers have full-time Jobs, Businesses, Friends and Families, so our time can really become scarce, not to mention the number of events of businesses that invite bloggers to go everyday. So businesses should understand that bloggers need to be invited at least 1 month early and reminders as the event closes in. Bloggers might decline invitations but it doesn’t mean they disrespect or belittle your business but more about prior commitments or just needing to rest.
Blogging is a Hobby that can be a Job or can only stay as a Hobby
To most bloggers, blogging is simply a hobby or interest that they have and something they’d like to share with the world. Some bloggers make money with their blogs, but the majority don’t, bloggers don’t blog for just the money, bloggers do it because they love it. So do think of bloggers as your influential consumers, we blog for the love of sharing, anything extra is a plus.
Press releases are not enough
Sending out press releases for the interested bloggers would definitely be great but it is not enough. Whatever your press releases are, it might be interesting news but most bloggers are not newscasters, bloggers blog about their own experiences so how do you expect a blogger to write something they’re not familiar with or something they’re not sure of.
Experience is the key
Allow bloggers to try, whether you give or lend them your product or service. Bloggers need to experience for themselves how it really is, and that will make the post more effective to their readers (it is usually supported with pictures). Bloggers have their own opinions, and experiencing it could really make the difference for readers to believe about what the blogger just blogged. If you really believe in your products/services, then allow bloggers to review it honestly.
Bloggers give good and bad feedback just like normal consumers, difference is that their opinions are voiced out publicly and is seen by the public. When you do want to deal with bloggers, do accept the good feedback, as well as, the bad feedback. The best solutions to address the feedback is by leaving comments under the post. If the feedback was bad, then do address their concern on the bottom and do say how you’re looking to improve it. This way, whoever’s reading it would be aware on the businesses’ end and would take the judgement more lightly.
We Organize Blogger Events!
We organize Blogger events at our partner’s website, WhenInManila. We also have organized the first ever B2B (Businesses to Bloggers) event called Blogapalooza, where businesses pitched and networked their business to bloggers at minimal costs (from FREE to sponsorship packages). Check out our Blogapalooza’s Facebook Page.