Swine Flu, Economic Recession and Advertising: When offline advertising is not as effective, online advertising will definitely pick up

in Entrepreneurship Tech News by Francis Simisim — June 20, 2009 at 12:00 PM | 2 comments

We all have been hearing a lot of Swine flu news recently, its spreading fast across the world and WHO is raising the levels pretty high. So how does Swine flu, economic recession and internet cross? Yes, theyâ€™re all the hottest topics online this year. But thereâ€™s moreâ€¦

â€¦Offline and online publishers are already feeling the bad economy by the fall of their advertising revenues. Add it up with the rise of the swine flu, economy is going worse.

OnlineAdvertisingDeclines Swine Flu, Economic Recession and Advertising: When offline advertising is not as effective, online advertising will definitely pick up – Online Advertising : courtesy of TechCrunch –

Yes, online advertising has declined quite badly, but the same could be said to offline advertising. Everyone blames the economic recession for the decline in advertising, where it feels the recession at a latter stage (lag). Swine Flu brings another problem to the economy which slows its recovery, so decline in advertising would continue instead of recover. Yet I expect that Online advertising will pick up soon. With Bing launching as the newly developed search engine of Microsoft, this will push Google to make theirs better. With their â€œembettermentâ€, better information will be seen and should drive people to the right contents and therefore gets people to spend more time online. With this recession, people are turning to free information thru the use of the internet, where blogs and news sites happily give information for free. Certain newspapers and magazines are already moving online to get them the same popularity of their offline counterparts.

So whatâ€™s my point?

This recession and swine flu will just drive people to spend more time online and this will definitely increase their time spent and effectiveness of advertising to them. My point is that companies should try to consider the online advertising or even increase their online advertising during these tough times. Online advertising is not as expensive as offline advertising but could reach equally, if not more, than offline advertising. But it doesnâ€™t mean to say that we should just drop offline advertising, but instead, I encourage companies to balance their online and offline advertising spending and really try to target the right medium for them to advertise. Online advertising is hit by recession as well, but as more and more people spend more time online (Laptop, netbooks, and mobile phones), it is expected to increase and *might* overtake offline advertising one day.

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Tags: economic recession Entrepreneurship News swine flu

Author: Francis Simisim

Founder of TechFilipino, Tech Enthusiast, Internet savvy, and Gadget Explorer. I blog for what I enjoy and love doing. To know more please read more About Me. Twitter & Facebook or my other blog Menllionaire

http://www.elcotw.com/ Rufor

Hi,
Interesting, I`ll quote it on my site later.
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