Publishing local (tangible) magazines seem to be a tough job with a lot of investments involved compared to online solutions like blogs, Printcasting have made a solution for this. In a nutshell, Printcasting allows users to publish a tangible copy of their own magazines. What’s great about it…
… is that it’s a win-win-win situation for the three main user category, which are Publishers, Writers and Advertisers. For publishers, they have a choice of publishing their own contents or taking other writer’s contents (which is part of their service) and mixing and matching contents to create a magazine. It also gives publishers a blog (on their website), so it contains all the content with the design handled by their website. The best part of it all is that you don’t need to find advertisers, as it is provided to you online, so your magazine is filled with advertisements and that you could justify your effectivity before charging (Great marketing strategy).
For Writers, it allows your to expand your reach and get widespread appreciation for your work. And there might be a way for them to charge for their work later on when advertisements are going to be charged, so you earn by providing contents to local magazines. For bloggers, all you need to do is submit your RSS feeds to the website and they’ll create an online magazine in an instant.
For Advertisers, it’s great to test the water out before fully paying for the advertisements. And getting into the local market, the advertisements are bound to be more effective.
The best thing about this magazine is that it’s local which I truly believe will win online wars for advertisements. Being an online / offline magazine also makes you a very effective media, it could also add effectivity by being a free magazine that people could pick up or download a copy. However, the question of the publisher being able to distribute the magazine successfully is probably the only hurdle that a member of the website will have to overcome.
Overall, I believe it’s a great idea to have a crowdsourced magazine that is a triple win situation. I’m a big believer of going local (just like how I came up with my website ideas), and I can see a big potential where this website is going. I can’t wait to see where this will go.