Part 6 Writing Minisite Contents: Ultimate guide to Making Money with Minisites using PPC

in Domain Names Entrepreneurship by Francis Simisim — April 27, 2010 at 11:59 PM | 9 comments

writing minisite content Part 6 Writing Minisite Contents: Ultimate guide to Making Money with Minisites using PPC This is the part 6 of the Ultimate guide in Make money online with minisites using PPC, this is to do with the last and one of the most important part in a minisite which are contents. In the last parts, you’ve already setup your WordPress blog, designed it with free WordPress themes, and have added PPC Ads. This will pretty much make or break your minisite, with great content comes great traffic.

Writing Great Minisite Contents

Minisite Contents will be your main source of traffic thru SEO, what’s important is that we all learn how to write effectively for Search Engine purposes, as well as, for your visitors as well. What you need to really think of when writing is that you should know how to target the right keywords and add supporting keywords to further increase its effectivity.

Step 1: Know your Keywords

You first need to understand the keywords that you’re targeting, you need to know which keywords you should mainly target and the supporting keywords. In this example, for the domain PrinterCart.net, You’d want to obviously target the main keywords, Printer cart and Printer carts. Other keywords, such as Printer Ink cart or HP Printer cart, are supporting keywords that should help you out in targeting and getting the getting ranking in Search Engines.

Step 2: Research, Research, Research…

Take time to research and find out more about the topic you’re writing. Normally, experts recommend that you write based on your interest, this way you write great content as you share your own expertise. You really need to think about your visitors when doing so, remember it’s your visitors that you really write for and what visitors will value. So find out as much as you can and put yourself in the shoes of a visitor, ask yourself, is this information enough?

Step 3: Start Writing

After Researching, you’re now ready to start writing the contents. Whenever I write contents for minisites, I always follow a my own set of rules which is simple yet it does the job quite well.

1. People vs Search Engines

Remember that we should be writing for people than only for search engines. Even if you get the traffic from Search Engines, when people read even just the first sentence it will already be a “Read or close the window / tab”. What we want is that visitors spend as much time as they will / can in our minisite. That way, we can encourage more clicks in PPC ads and encourage repeat visits.

2. Bold

Search Engines value different texts in a website depending on what it’s tagged with. What search engines really give weight to, are words that are bolded. What you need to do is to bold the keyword that you’re targetting to ensure that search engines know what you’d want them to give more weight to.

3. 3 – 5% keyword

Before I used to think that for me to get great traffic, all I need to do is to keep repeating / stuff my article with the same keyword over and over. However, instead of doing myself good, I’ve just got myself ranking lowly in the search results. The reason for that is that Google penalizes websites that overstuff their websites with the same keyword. What you’d need to do is to only repeat the exact keywords you’re targeting only 3 – 5% of the article’s Word Count. For example, If I was targeting “Printer Cart” in a 100 words article, then I can only repeat it 3 – 5 times in the article.

4. Supporting Keywords

Since you can only repeat keywords by 3 – 5%, what you need to do is to focus on looking for synonyms / similar keywords for the word to even help it up. For example, in PrinterCart.net, you could add words like Printers, Printer Ink etc.

5. Adding and Naming Images

Images are also crucial to a minisite, what you need to do is to look for stock photos available (Free Stock Photo Website, SXC.hu) and download images from there. What you need to do next is to rename it first to the keyword you’re targeting. For example, I’d name an image Printer-cart.jpg when I upload to PrinterCart.net. There are a huge number of traffic that I get from image searches from Google, and it will also help you in your quest for SEO.

6. Linking to your other Posts

Internal linking is important in a website to rank highly in SEO. What you can do is to find keywords in your current article that best describes your other article and link it to the other. For example, If I have “HP Printer Cart” in my 100 word article, and I also have written about HP Printer Carts, I need to convert it to a link to the article about HP Printer Carts. And as you have the YARPP (Yet Another Related Post Plugin, in Part 3)Â plugin for WordPress, it automatically generates it for you at the end of every post. If you

7. Adding Videos

If you can, you could also find supporting videos that can help you bring more value to visitors. The best thing is that videos are free and can be embedded to your minisite, all you have to do is to copy the embed code, Go to the “HTML” tab in the “add new post” page and paste the code where you want it to appear. As your goal is to bring value to your human visitors, adding videos to support your article is just a great way to give more value.

Step 4:Filling up the necessary Fields

After filling up the Title and writing the content for the post, don’t publish your post just yet. You need to fill up 3 more fields to make sure that you make the most of it in Search engines:

1. Fill Up All-in-One SEO

It is important that you fill up the All-in-one SEO fields on the bottom of the post box. This will help you to optimize your page to Search Engines and get higher rankings. You need to fill up 3 things:

Title – Copy and Paste from above
Description – I usually copy and paste the whole article from the content, but it would be best to have a 1 paragraph summary of your whole post in there.
Keywords – Depending on the keywords I target, I would usually add in all the keywords separated with a Comma ( , ).

2. Add Post tags

From the All-In-One SEO “Keywords”, I just copy and paste all the keywords and add it as my post tags.

3. Categories

It would be a great way for you to exploit this to your targeted keywords, this could be done by using the main keywords as your categories in your posts. Again, more for SEO benefits.

Step 5: How much Content / Articles should I add?

One of the questions I had when making a minisite was how much content / articles do I need in a minisite? I cannot fully say how many will be enough this is because of many factors. For example, you could have 3 really long articles of 1000 words each that ranks highly than a minisite that has 10 short articles. The point here is to think “Quality over Quantity”. However, you do have to think that competitors are going to come one day and you better prepare yourself for the worse. What’s typical is about 5 articles per minisite, however I go a little bit further and add 20, this way I have a buffer and in case competitors come along, I know my minisite’s prepared.

Step 6: Add Minisite Pages

You need to add pages in your minisite (Under Dashboard, Pages > Add New), the purpose is to add credibility and allow visitors to contact you. These are the necessary pages that you need:

About Page – What I usually add in my minisites is a 1 paragraph description and its purpose. This is to add credibility to your minisite.
Contact Us Page – You can use the Contact form 7 plugin to make this. All you have to do is to Add a new page (Pages > Add New), and place the code “

Your Name (required)

Your Email (required)

About

Advertising Comments / Feedbacks Feature Us

Others

Your Message (required)
Please enter your message here

” in the post box. Preview the page and you have an instant contact us page.
Terms of Service / Privacy Policy Page - These pages are meant to protect you from legal cases that could arise, while it is also a legal requirement in certain countries. But what’s important is that people say that it is something that Search Engines look for and gives weight to.

Example of Terms of Service Page:

Terms of Service
By using and/or accessing the Site, you are agreeing to comply with and be bound by the following Terms and Conditions (the â€œAgreementâ€). Please review the following terms of this Agreement carefully. If you do not agree to this Agreement in its entirety, you are not authorized to use this Site in any manner or form.

1. Acceptance of Agreement. You agree to the terms and conditions outlined in this Agreement with respect to your use of the Site. This Agreement, together with the Site Privacy Policy, constitute the entire and only agreement between you andÂ INSERT WEBSITE URL HERE with respect to your use of the Site, and supersede all prior or contemporaneous agreements, representations, warranties and/or understandings with respect to the Site. We may amend this Agreement from time to time in our sole discretion, without specific notice to you. The latest Agreement will be posted on the Site, and you should review this Agreement prior to using the Site. By your continued use of the Site, you hereby agree to all the terms and conditions contained within the Agreement effective at that time. Therefore, you should regularly check this page for updates and/or changes.

2. Requirements. The Site is available only to individuals who can enter into legally binding contracts under applicable law. The Site is not intended for use by individuals under eighteen (18) years of age. If you are under eighteen (18) years of age and/or not a citizen of the United States, you do not have permission to use and/or access the Site.
3. License Grant. As a user of this Site, you are granted a non-exclusive, non-transferable, revocable and limited license to access and use the Site and associated Site content in accordance with this Agreement.Â INSERT WEBSITE URL HERE may terminate this license at any time for any reason. You may use the Site on one computer for your own personal, non-commercial use. No part of the Site may be reproduced in any form or incorporated into any information retrieval system, electronic or mechanical. You may not use, copy, emulate, clone, rent, lease, sell, modify, decompile, disassemble, reverse engineer or transfer the Site, Site content or any portion thereof.Â INSERT WEBSITE URL HERE reserves any rights not explicitly granted in this Agreement. You may not use any device, software or routine to interfere or attempt to interfere with the proper working of the Site. You may not take any action that imposes an unreasonable or disproportionately large load onÂ INSERT WEBSITE URL HERE infrastructure. Your right to use the Site is not transferable.
4. Proprietary Rights. The content, organization, graphics, design, compilation, magnetic translation, digital conversion, software, services and other matters related to the Site are protected under applicable copyrights, trademarks and other proprietary (including, but not limited to, intellectual property) rights. The copying, redistribution or publication by you of any part of the Site is strictly prohibited. You do not acquire ownership rights to any content, document, software, services or other materials viewed at or through the Site. The posting of information or material at the Site byÂ INSERT WEBSITE URL HERE does not constitute a waiver of any right in such information and/or materials.
5. Editing, Deleting and Modification. We reserve the right in our sole discretion to edit and/or delete any documents, information or other content appearing on the Site.
6. Indemnification. You agree to indemnify and holdÂ INSERT WEBSITE URL HERE, its parents, subsidiaries and affiliates, and each of their respective members, officers, directors, employees and agents, harmless from and against any and all claims, expenses (including reasonable attorneysâ€™ fees, costs and settlement costs), damages, suits, costs, demands and/or judgments whatsoever, made by any third party due to or arising out of or in connection with: (a) your use of the Site; (b) your breach of this Agreement; (c) your violation of any rights of another individual and/or entity; and/or (d) your use of any products and/or services provided from anÂ INSERT WEBSITE URL HERE Service Provider Affiliate. The provisions of this paragraph are for the benefit ofÂ INSERT WEBSITE URL HERE, its parent, subsidiaries and affiliates, and each of their respective officers, directors, employees, agents, shareholders, licensors, suppliers and attorneys. Each of these individuals and entities shall have the right to assert and enforce these provisions directly against you on its own behalf.
7. Disclaimer of Warranties. THE SITE AND ANY PRODUCTS AND/OR SERVICES THAT YOU MAY RECEIVE FROM ONE OF OUR SERVICE PROVIDER AFFILIATES ARE PROVIDED TO YOU ON AN â€œAS ISâ€ AND â€œAS AVAILABLEâ€ BASIS AND ALL WARRANTIES, EXPRESS AND IMPLIED, ARE DISCLAIMED TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW (INCLUDING, BUT NOT LIMITED TO, THE DISCLAIMER OF ANY WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT OF INTELLECTUAL PROPERTY AND/OR FITNESS FOR A PARTICULAR PURPOSE). IN PARTICULAR, BUT NOT AS A LIMITATION THEREOF,Â INSERT WEBSITE URL HERE MAKES NO WARRANTY THAT: (A) THE SITE AND/OR PRODUCTS AND/OR SERVICES PROVIDED BY OUR SERVICE PROVIDER AFFILIATES WILL MEET YOUR REQUIREMENTS: (B) THE SITE AND/OR PRODUCTS AND/OR SERVICES PROVIDED BY OUR SERVICE PROVIDER AFFILIATES WILL BE UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE; AND (C) THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF THE SITE WILL BE ACCURATE OR RELIABLE. THE SITE MAY CONTAIN BUGS, ERRORS, PROBLEMS OR OTHER LIMITATIONS. WE WILL NOT BE LIABLE FOR THE AVAILABILITY OF THE UNDERLYING INTERNET CONNECTION ASSOCIATED WITH THE SITE. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY YOU FROMÂ INSERT WEBSITE URL HERE, ONE OF ITS SERVICE PROVIDER AFFILIATES OR THROUGH OR FROM THE SITE, SHALL CREATE ANY WARRANTY NOT EXPRESSLY STATED IN THIS AGREEMENT.
8. Limitation of Liability. YOU EXPRESSLY UNDERSTAND AND AGREE THATÂ INSERT WEBSITE URL HERE SHALL NOT BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL AND/OR EXEMPLARY DAMAGES INCLUDING, BUT NOT LIMITED TO, DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA OR OTHER INTANGIBLE LOSSES (EVEN IFÂ INSERT WEBSITE URL HERE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), TO THE FULLEST EXTENT PERMISSIBLE BY LAW FOR: (A) THE USE OR THE INABILITY TO USE ANÂ INSERT WEBSITE URL HERE SERVICE PROVIDER AFFILIATE PRODUCT AND/OR SERVICE; (B) THE COST OF PROCUREMENT OF SUBSTITUTE GOODS AND SERVICES RESULTING FROM ANY GOODS, DATA, INFORMATION AND/OR SERVICES PURCHASED OR OBTAINED FROM THE SITE, THE SERVICE PROVIDER AFFILIATE SITE, OR TRANSACTIONS ENTERED INTO, THROUGH OR FROM THE SITE OR A SERVICE PROVIDER AFFILIATE SITE; AND (C) ANY OTHER MATTER RELATING TO THEÂ INSERT WEBSITE URL HERE SERVICE AND/OR SITE. THIS LIMITATION APPLIES TO ALL CAUSES OF ACTION, IN THE AGGREGATE INCLUDING, BUT NOT LIMITED TO, BREACH OF CONTRACT, BREACH OF WARRANTY, NEGLIGENCE, STRICT LIABILITY, MISREPRESENTATIONS, AND ANY AND ALL OTHER TORTS. YOU HEREBY RELEASEÂ INSERT WEBSITE URL HERE FROM ANY AND ALL OBLIGATIONS, LIABILITIES AND CLAIMS IN EXCESS OF THE LIMITATION STATED HEREUNDER. IF APPLICABLE LAW DOES NOT PERMIT SUCH LIMITATION, THE MAXIMUM LIABILITY OFÂ INSERT WEBSITE URL HERE TO YOU UNDER ANY AND ALL CIRCUMSTANCES WILL BE EQUAL TO THE AMOUNTS YOU PAID, IF ANY, FORÂ INSERT WEBSITE URL HERE SERVICE PROVIDER AFFILIATE PRODUCTS AND/OR SERVICES. YOU HEREBY RELEASEÂ INSERT WEBSITE URL HERE FROM ANY AND ALL OBLIGATIONS, LIABILITIES AND CLAIMS IN EXCESS OF THE LIMITATIONS SET FORTH IN THIS SECTION. THE NEGATION OF DAMAGES SET FORTH ABOVE IS A FUNDAMENTAL ELEMENT OF THE BASIS OF THE BARGAIN BETWEEN YOU ANDÂ INSERT WEBSITE URL HERE. THIS SITE AND THE PRODUCTS AND SERVICES AVAILABLE THOUGH USE OF THE SITE WOULD NOT BE PROVIDED TO YOU WITHOUT SUCH LIMITATIONS.
9. Service Provider AffiliateWebsites. The Site provides links to Service Provider Affiliate and other third party Internet websites and/or resources. BecauseÂ INSERT WEBSITE URL HERE has no control over such websites and/or resources, you hereby acknowledge and agree thatÂ INSERT WEBSITE URL HERE is not responsible for the availability of such websites and/or resources. Furthermore,Â INSERT WEBSITE URL HERE does not endorse, and is not responsible or liable for, any terms and conditions, privacy policies, content, advertising, services, products and/or other materials at or available from such Service Provider Affiliate and/or other third party websites or resources, or for any damages and/or losses arising therefrom.
10. Legal Warning. Any attempt by any individual, whether or not anÂ INSERT WEBSITE URL HERE customer, to damage, destroy, tamper with, vandalize and/or otherwise interfere with the operation of this Site, is a violation of criminal and civil law andÂ INSERT WEBSITE URL HERE will diligently pursue any and all remedies in this regard against any offending individual or entity to the fullest extent permissible at law and in equity.
11. Miscellaneous. This Agreement shall be treated as though it were executed and performed in INSERT YOUR AREA HERE and shall be governed by and construed in accordance with the laws of the Republic of the Philippines (without regard to its conflict of law principles). Should a dispute arise concerning the terms and conditions of this Agreement, or the breach of same by either party hereto, the parties agree to submit their dispute for resolution by arbitration. Any award rendered shall be final and conclusive to the parties and a judgment thereon may be entered in any court of competent jurisdiction. Nothing herein shall be construed to preclude any party from seeking injunctive relief in order to protect its rights pending an outcome in arbitration. Should any part of this Agreement be held invalid or unenforceable, that portion shall be construed consistent with applicable law and the remaining portions shall remain in full force and effect. This Agreement is personal between you andÂ INSERT WEBSITE URL HERE and governs your use of the Site and/or anyÂ INSERT WEBSITE URL HERE service, superseding any and all prior and/or contemporaneous agreements between you andÂ INSERT WEBSITE URL HERE. To the extent that anything in or associated with the Site and/or anyÂ INSERT WEBSITE URL HERE service is in conflict or inconsistent with this Agreement, this Agreement shall take precedence. Our failure to enforce any provision of this Agreement shall not be deemed a waiver of such provision nor of the right to enforce such provision. The parties do not intend that any agency or partnership relationship be created through operation of this Agreement.
AUTHORIZATION BY OBTAINING, OR ATTEMPTING TO OBTAIN, SERVICES THROUGH USE OF THEÂ INSERT WEBSITE URL HERE SITE, YOU REPRESENT AND WARRANT THAT YOU ARE AT LEAST EIGHTEEN (18) YEARS OF AGE.

Example of Privacy Policy Page:

INSERT WEBSITE URL HERE does not collect any user information. Information is collected by third party business partners only.

Step 7: If you can’t write, Outsource!

I have to admit that I suck at writing, especially if it is a topic that isn’t my interest. I’ve tried writing for several minisites but I noticed traffic to go up and start dropping over time. My writing is simply for search engines and not really for people, so my point here is that we should learn to admit it and start outsourcing. There are a lot of websites out there that offers this service, however I personally haven’t tried it myself as I hired my own writers. But I recommend outsourcing to keep costs down.

This Post is part of the 6 post series on the Ultimate Guide to Making Money Online with Minisites using PPC

Similar Technology News:

Tags: Entrepreneurship minisite content minisite contents minisites SEO contents for Minisites Ultimate guide to Making Money with Minisites using PPC writing contents for minisite writing for minisite writing minisite contents writing minisites

Author: Francis Simisim

Founder of TechFilipino, Tech Enthusiast, Internet savvy, and Gadget Explorer. I blog for what I enjoy and love doing. To know more please read more About Me. Twitter & Facebook or my other blog Menllionaire