Lots of people are developing minisites right now, it’s the trend and a better alternative to domain name parking. But there’s just one thing about minisites that people should understand, Minisites do take time…
… Just like any website, before it gets good traffic it needs building up. There’s the content factor which you’d have to write original and quality contents that visitors are going to find valuable. Quality contents can get search engines to index you faster and get more organic traffic to your minisite.
But how long would it take to get significant traffic? It’s definitely not overnight, one of my misconceptions starting up in minisites was that I was expecting traffic the moment I finished adding contents in. Search Engines do take time to index our websites, in general, and there’s not much we can do about it. I would say it would take months or years before significant traffic would come. I’ve so far developed 20 minisites, and out of that 20, I noticed how traffic increases over time. But it took a good 3 – 4 months to get decent traffic (that’s for a premium generic ccTLD). SEO is basically the key to get the ball rolling.
But don’t worry you could speed up the process by:
- Submit URL to all search engines
- Add your link to different social media
- Exchange links to quality & related website
- Paid quality directory links
- Advertising in popular / related websites
Developing minisites could take just a few days, but the search engine traffic that we expect will come later. Unless, we’re prepared to pay money to get it indexed fast or spend some time in working on it, what’s important is to think about when we could actually profit. So spending might not be the best option all the time. We’ve got to be patient, remember minisites are a more of long term investment (Online that is) as it would take a few months to a good few years to get it indexed highly.
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I like the trail mark picture you have on this article. It reminded me of the hiking we did at Acadia National Park.
Just to add on what you wrote regarding submitting sites to search engines:
I’ve found that it helps to get indexed quicker if you provide searchengine XML sitemaps, which can be submitted to search engines as well. An addition of a RSS feed with registration & pinging of the various places accepting pings seems to help as well.
@Frank: Thank you for Dropping by. That’s true, XML’s something that a lot actually ignore (including myself). And the pinging as well, it’s important to have a list to ping to distribute the content to other places.
@Fisher: Thanks, it’s something that I found quite related to time and building up.
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