Domain name: How much would you pay for a domain name?

in Domain Names Entrepreneurship by Francis Simisim — August 12, 2009 at 12:00 PM | 0 comments

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One of the things that I asked when I first started in domaining, is ‘how much would you pay for a domain name?’ I found it really interesting and vital before I do start investing in Domain names. If people were only prepared to pay a small value, it might not be enough for me to capitalize as a business. So I explored on my question and observed around to find more information about this curiosity of mine…

Budget

– How much is your budget? –

People are generally constrained by their budgets. The most general way domainers say about a value of a domain name is how much does the buyer prepared to pay for the domain name. For example, If I was a big name in the car industry, I might be prepared to buy Car.COM for Millions, as opposed to, if I was a startup, I might be just prepared to give $500.

Alternatives

– Any alternative domain name extension or keyword? –

Are there any alternatives that you know of? For example, if your target was luxury cars, then an alternative to Car.COM is LuxuryCar.COM. If alternatives were available for registration or if there were cheaper ones that are on sale in the aftermarket, the buyer might consider the domain name at a lower cost.

Need

– Do you really need it? –

How badly do you need it? This is the question that breaks budgets, as some would go beyond their budget because they believe that it is absolutely essential for them to own that domain name. You must be able to weigh your need for it, like if the domain name goes to your competitor what happens? So think about how much will it impact you if you don’t get it.

Seller’s price

How much is the seller willing to sell their domain name? Based on how much they give, we’d usually ask for discounts which are normally 10 – 20% lower than the seller’s price.

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