Developing Brandable domain names: Good idea or not?

in Domain Names Entrepreneurship Tech News by Francis Simisim — July 3, 2009 at 12:00 PM |

Brandable domain names is one of the most popular type of domain names that people commonly register or buy. It’s great because you can find short domain names and it “kind of” makes sense in its own ways (like google.com today). But as a domain name investor (domainers), is it the a good development option?

Brandable domain names are very suitable for websites that are heavily developed, just like Facebook, Google, or Yahoo. However, as a domain name investor, It’s not the best domain name development option. Here’s 3 reasons why:

Search Engine Optimization (SEO) – (traffic and revenues)

– Search Engines drive a huge number of traffic to websites –

SEO work for Brandable domain names are way tough, than keyword targetted domain names. For example, TechFilipino was really a pain for SEO, it took me a very long time before I was able to appear and gain traffic in Search Engines. As a domain name investor, you wouldn’t have so much time developing each domain name (as domainers have more than hundreds or thousands of domain names). If it was going to take you ages to develop one and get no traffic, you might just end up maintaining a bunch of useless investments.

Remembrance

– Do you remember? –

Biggest problem with brandable domain names is that when you tell the person on the phone of your domain name, do they remember straight away? Most brandable domain names are often the unusual spelling like flickr.com, google.com or twitter.com. For example, if I told the person ‘go to flickr.com’, they might actually end up visiting flicker.com.

Selling Value

– How much could I sell it for? –

Because of these two reasons, the value of the domain name is actually lower than what we would expect. The person who thinks that the value is very high is the owner of the domain name. Buying other brand’s domain names is the worse idea as they can challenge and get it back without even informing you with the approval of the Snowe Bill. To potential buyers, it’s just an unusual domain name that they’re not even willing to register.

Developing Brandable domain names have always been a big no-no to domainers, they believe it would just be a waste of time and money. Unless, if you are really making a cool website that has a unique product or service then it might be worth developing it. Reselling it will also be a pain, unless there are already traffic in it, as nobody else will see its value like you do. So don’t waste your time and money in investing and developing brandable domain names, but when you do be prepared to work hard and make a unique product and service that people would come back for.

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