Commercial Ads should promote their Website

Visiting USA, there are a lot of eye openers and understanding of the market. One of the things that I learned is how they advertise their website, it is not what companies do in the Philippines and is missing out so much on not promoting the right elements. Websites are now very important, and Filipino Companies must start realizing how this should be done…

… Coming to the USA, one of the things that you’ll notice when you turn the TV on is the amount of Commercial Ads. One of the things that I admire about the ads is that almost all their ads are promoting their websites all the time. They prioritize showing people about their website URL than just flashing their brand name.

– Promote websites using Commercial Ads –

Their ads were initially promoting about their product and the website is always shown on the screen. During the last 5 seconds, their websites are flashed a lot on the screen. Their domains are the exact match of their brand name, which makes them great for SEO. Also what I find that’s great is that they give people a chance to explore more about their brand or product on their spare time and makes it easy to find them even in Google (exact match domains). In the Philippines, we use multiply sites, give third party emails like Gmail or Yahoo mail which really doesn’t make me trust the company. Those that do have the website, are usually not search engine optimized (using flash) and can’t be found in Google (or really hard).

What I learned is that if you are going to spend a lot in advertising, make sure that there’s a call to action or a way to give them more information online. Filipino companies should soon understand and realize the power of the internet as they’re wasting millions with an advert that doesn’t end up converting to sales.