Business / Website Idea: Opportunity in Domain Name Parking

in Domain Names Entrepreneurship Tech News Website Ideas by Francis Simisim — June 7, 2009 at 12:00 PM |

I’ve parked my domain names in Sedo for a while now, and has been only earning me $0.02 per click. I’ve written about why I don’t believe in domain name parking (unless it’s a bulk or bank / investment related apparently pays out $0.50 per click) or when your domain name has sufficient traffic to get ROI (Return on Investment = Registration + Hosting Fees). So what’s the opportunity in Domain name parking?

I’ve looked at how domain name parking looks, it’s all about just links to advertisements and nothing really useful for the visitor to see. With my previous write up, I’ve argued that development is the best way but it does cost more time and money. WhyPark has done very well (and was acquired because of its successful service), as it makes a proper website for domain name parkers. Advertising revenues, however, are still shared with WhyPark and they’re the only one that does it right now.

The opportunity lies in someone creating their own script (that has a design and logo that fits the domain name) that any domainer can use to make a website easily (Pay Per Click optimized). Letting domainers pay a flat fee per script or fixed monthly or yearly, domainers can just plug and play the script for their domains and just add their PPC or affiliate marketing accounts. You could also sell articles or web hosting on the side, a good package deal would attract domainers to join. What’s important here is to design your website right, getting the trust and respect from domainers is the key to success for this project.

What’s in it for the domainers?

• Keep 100% of advertising revenues
• Search Engine Optimization (SEO) their domain name therefore increasing its resale value
• Complete control over their domain names
• Quick Installation
• Administrator Panel
• Overview of all added domain names

What’s in it for the developer?

• Cash earned for each script sold
• More revenues to the clients
• Cross sell webhosting or articles easily
• Setup an auction or buy or sell listings of domain names

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Tags: Domain Name News Website Ideas