Watching TV here in the Philippines, I canâ€™t help but notice a new marketing campaign set out by BayanTel for their DSL service. Whatâ€™s so interesting about it is that they used an old lady to market their service by showing how she interacts on Facebook and plays Counter-Strike. I remember a similar advertisement that was featured a few months back in the UK, where an (104 year old) old lady was said to be using Twitter which was covered by The Telegraph. What I find interesting about this…
… is that the way it was shown to viewers on how easy it is to use the internet. Whatâ€™s even more interesting is the clever use of the online marketing. Theyâ€™ve registered â€˜LolaTechie.comâ€™ (Lola meaning Grandmother in Tagalog), and used it as the landing page.
Finally a company here in the Philippines have finally seen what a domain name can do for them. They get great SEO, as the landing page is linked to the main website of Bayantel. Thereâ€™s just one thing that bugs me, which is why they didnâ€™t use the .PH version of the domain name since their service is only available in the Philippines. The cost maybe higher but given that theyâ€™re competing with other telecoms, Iâ€™m so sure that they wonâ€™t just stand there and let BayanTel take all the action, they sure will launch their own campaigns which they might be beaten in SEO.
What I also found interesting is the clever use of Social Media to enhance their campaign further. By uploading their commercials in YouTube and getting 7800 views already. What I found more interesting is that they used Plurk (Similar to Twitter but with a timeline), Twitter, Facebook and Multiply, which are the popular social media to interact with visitors (under the profile Lolatechie). Upon checking their Twitter account, I found LolaTechie to be actively interacting with her 868 followers which not all companies do here.
Iâ€™m impressed with BayanTelâ€™s Marketing Campaign and found it very funny. This is exactly what we need right now, a great advert finally showing the simplicity of the internet. Iâ€™ve been a Bayantel subscriber for a while now and Iâ€™ll continue to be. Congratulations to BayanTel for a great marketing campaign, I hope that youâ€™ll be able to continue this all the way.
Here’s the video of Lolatechie playing counter-strike, I found it so hilarious: